Services Provided: Full-Service Brand Launch & Scaling
Duration: 12 Months
Category: Kitchen & Dining

🧩 Challenge

Client came with a vision to dominate a mass-market segment. The opportunity was big, but so was the competition. Our biggest hurdle was maintaining margins while scaling volume — without burning out the ad budget.

🚀 What We Did

• Built a three-tier keyword funnel strategy (Low, Mid, and High Competition)
• Introduced data-backed pricing changes every quarter to improve conversion
• Integrated backend funnels like Coupons + Deals to boost session value
• Optimized listing with session heatmaps and click-through testing
• Scaled campaigns across SB, SD, and retargeting with progressive bid control

📊 PPC Strategy

• Start Phase: Focused on ROAS-neutral campaigns to gather data
• Middle Phase: Introduced tight manual targeting, paused bleed spend
• Scale Phase: Launched branded and competitor ASIN-targeted campaigns
• ACoS consistently held at 18.16% while TACOS averaged just 8.23%

✅ Results

• Total Sales: $1,560,912.25
• Orders: 76,140
• PPC Sales: $706,138.61
• PPC Spend: $128,503.12
• ACoS: 18.16%
• TACOS: 8.23%
• Market Position: Top 3 seller in 4 competitive keywords
• Retention: 45% of orders now come from repeat customers

P.S.
Not every ad dollar is equal. We focus on building systems that drive sustainable growth — not temporary spikes. If you’re ready to scale with stability, we’re ready to help.