Services Provided: Full Brand Launch & Management
Duration: 12 Months
Category: Home & Kitchen

🧩 Challenge

The client came with a vague concept and no Amazon experience. The niche was saturated, margins were tight, and the top players dominated rankings. Building a profitable brand from scratch in this category required strategic positioning and disciplined execution.

🚀 What We Did

• Deep market research to identify keyword gaps and price opportunities
• Built a cohesive brand identity targeting a specific audience
• Took full control of sourcing, listings, packaging, and visuals
• Launched PPC with exact match and broad research strategy
• Gradual expansion into Sponsored Brands and retargeting

📊 PPC Strategy

• Initial Phase: High spend to win visibility — ACoS peaked at 55%
• Middle Phase: Bid optimization, keyword harvesting, reduced waste
• Scale Phase: Introduced branded terms + retargeting — ACoS dropped to 16.95%
• Overall TACOS stabilized at 5.94% with strong organic lift

✅ Results

• Total Sales: $949,607.23
• Orders: 43,906
• PPC Spend: $56,418.72
• ACoS: 16.95%
• TACOS: 5.94%
• Brand Position: Dominated 5+ high-intent keywords organically
• Sustainability: Revenue increasingly driven by organic sales

P.S.
We don’t scale noise — we scale clarity. If your Amazon growth feels stuck, let’s build something that actually compounds. Start with strategy, end with sales.