Services Provided: Full Brand Launch & Growth Management
Duration: 12 Months
Category: Health & Household

🧩 Challenge

This was a brand-new launch in a low-ticket, high-competition category. Margins were slim, and the only way to win was with high volume and sharp ad control. The client wanted scale but couldn’t afford inefficiencies.

🚀 What We Did

• Designed a pricing model that supported both profit & volume
• Introduced aggressive listing A/B testing pre-launch
• Focused on long-tail, low-CPC keywords early on to minimize ACOS
• Built out Sponsored Brands + Product targeting to spread visibility
• Added seasonal bundle offers to improve average order value (AOV)

📊 PPC Strategy

• Launch Phase: Controlled ACOS campaigns targeting underserved phrases
• Growth Phase: Added auto campaigns for keyword discovery and exact match to scale
• Optimization Phase: Regular negation + harvest cycle, ACoS optimized to 19.55%
• TACOS remained under 10% throughout the year — indicating steady organic ranking lift

✅ Results

• Total Sales: $1,362,125.18
• Orders: 60,109
• PPC Spend: $126,448.23
• ACoS: 19.55%
• TACOS: 9.28%
• Efficiency: Scaled with high volume and stable ad costs
• Retention: Returning customer rate rose by 22% by Month 10

P.S.
Scaling isn’t just about turning up the ad spend. It’s about knowing when to, and where to. If you’re aiming to grow with profit, not panic — we should talk.