Services Provided: Full Launch + Continuous Optimization
Duration: 12 Months
Category: Supplements 

🧩 Challenge

This was one of the most saturated spaces we’ve entered. CPCs were rising, product pages were copy-pasted across the board, and the client’s budget wasn’t endless. The real challenge? Building a sustainable system that can weather the pressure.

🚀 What We Did

• Segmented the keyword strategy into high vs. medium intent clusters
• Launched season-focused campaigns during spikes in search trend
• Implemented conversion-first listing changes to keep CVR high
• Rolled out Sponsored Display for cross-sell and retargeting plays
• Manually adjusted 200+ bids every month to keep ACoS stable

📊 PPC Strategy

• Discovery Phase: Ran broad and auto campaigns to identify low-competition gold
• Refinement Phase: Scaled only the top 30 converting search terms
• Protection Phase: Retargeted cart-abandoners and optimized branded traffic
• Result: ACOS managed at 21.25%, while TACOS was held at just 7.33% — healthy in a competitive niche

✅ Results

• Total Sales: $1,780,064.08
• Orders: 79,645
• PPC Sales: $619,825.65
• PPC Spend: $130,590.72
• ACoS: 21.25%
• TACOS: 7.33%
• Outcome: Client expanded catalog with 4 new products based on success
• Growth: Organic rankings pushed us into the top 5 across major keywords

P.S.
Competition only hurts when you follow the crowd. We create tailored strategies to cut through noise and turn PPC into a profit engine. Want in?