Service Model: PPC Management Only
Duration: 12 Months
Category: — (Niche intentionally not disclosed)

🧩 Challenge

This client approached us with an existing listing and steady sales — but ad performance was dragging the brand down. TACOS had crossed 15%, ACoS was bleeding, and the team had lost clarity on what was driving conversions.

We had no control over listing, price, or inventory. Just PPC.
And we had to fix it.

🚀 What We Did

• Performed a full audit of all active campaigns and removed underperforming keywords
• Rebuilt the ad structure with a 3-layered funnel (top/mid/bottom keywords)
• Separated branded vs. non-branded traffic for accurate tracking
• Integrated dayparting and device targeting based on buyer behavior
• Pushed defensive campaigns to protect ASIN visibility from competitors

📊 PPC Strategy

• Cleanup: Paused 37+ inefficient campaigns with ACoS > 50%
• Segmentation: Created single-ASIN campaigns with separate match types
• Scaling: Focused on converting keywords with high CVR, gradually increased bids
• Monthly optimizations helped recover profitability within 60 days
• Client’s TACOS dropped below 10% in Month 4 and stayed consistently low afterward

✅ Results

• Total Sales: $1,568,642.73
• Orders: 38,580
• TACOS: 6.89%
• Impact: Revenue nearly doubled in 12 months — with zero listing involvement
• Client Feedback: Referred 2 more brands to us after 8 months of working together

P.S.
Even if we don’t touch your listing, we can still revive your ads. We’ve done it before. If you feel your PPC is leaking — we’ll patch it and then scale it.