Service Model: PPC Management Only
Duration: 12 Months
Category: — (Details intentionally withheld)

🧩 Challenge

When this brand came to us, they were running PPC without structure — no segmentation, inconsistent budgets, and zero reporting. Every campaign was overlapping the other, which meant wasted spend and no clear learning path.

They had a great product but were stuck at a plateau.

🚀 What We Did

• Conducted a root-level audit: match types, placement modifiers, budgets, and targeting
• Completely restructured the account using intent-based funnels
• Prioritized low-ACoS quick wins in Month 1 to offset the old burn
• Gradually layered retargeting and brand-defense once core campaigns stabilized
• Created detailed performance dashboards to track KPIs weekly

📊 PPC Strategy

• Structure: Split campaigns by intent + product targeting for full control
• Optimization: Reduced wasted spend by over 30% within 60 days
• Growth: Increased top-line revenue steadily without spiking TACOS
• Although we didn’t manage the listing or creatives, results came just by cleaning and scaling PPC

✅ Results

• Total Sales: $1,270,150.08
• Orders: 34,942
• TACOS: 4.76%
• Outcome: Brand hit its yearly revenue target 2 months early
• Retention: Still working together to scale second ASIN family

P.S.
Sometimes, fixing the ad structure is all it takes to unlock growth. If your current PPC feels messy or unpredictable — let us clean it up and help you scale smarter.