Service Model: PPC Management Only
Duration: 12 Months
Category: — (Kept General by Request)

🧩 Challenge

This client wasn’t a beginner. They had decent momentum but were leaking spend due to weak targeting, no campaign layering, and no keyword isolation. Their growth had stalled and TACOS was creeping up every quarter.

Our challenge wasn’t to start — it was to rebuild at scale without pausing momentum.

🚀 What We Did

• Re-segmented every major ASIN by keyword intent, match type, and buying stage
• Rolled out granular Sponsored Product + Sponsored Brand + Display combo
• Rebuilt budget control using daily performance trends
• Designed a full brand protection loop to reduce competitor bleeding
• Deployed category-focused campaigns to scale reach beyond branded traffic

📊 PPC Strategy

• Scale + Efficiency: Scaled spend from $20k to $40k/month while holding ACoS below 18%
• Control: Paused over 70 irrelevant keywords and redirected funds to high-CVR terms
• Insight: Weekly reporting dashboard kept client aligned and empowered

✅ Results

• Total Sales: $7,506,532.47
• Orders: 184,542
• PPC Sales: $2,394,409.68
• PPC Spend: $425,301.34
• ACoS: 17.75%
• TACOS: ~5.66%
• Impact: Doubled their year-over-year sales and expanded into 3 new sub-niches
• Long-Term: Still scaling with 4 new ASINs added under our PPC structure

P.S.
You don’t need a full relaunch to see big results — just the right PPC foundation. If your spend is rising but sales aren’t, let us take a look.